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The stories you tell in your self-help book must have meaning to your audience. What kind of stories will interest them, provide them with hope and motivate them to move forward in their lives? The answer is “stories about people like them.”

Think about what your audience looks like, believes, rejects, and values. Remember their age, gender, and other relevant characteristics. Most importantly, get in touch with their more difficult emotions: discouragement, frustration, guilt, shame and so forth. Then concentrate on the feelings you want them to feel: hope, competency, success and pride in a job well done. The more you understand your audience, how they think, what moves and motivates them, the better you will be at selecting most compelling stories 분당스웨디시.

Where can you find relevant stories?

I’ve used stories in all of my books and no doubt your favorite self-help book authors have as well. You may have wondered when reading self-help books, where do these stories come from? Stories can be found all around you. Let’s start with your story and how you can use it in your book.

1. Your story

If you want to develop a more intimate relationship you’re your readers, it’s a good to include it at the beginning of your book, such as in your introduction or in the first chapter. In Take the U Out of Clutter, Mark Brunetz and I each told our stories in the first chapter. You can also include snippets of your story throughout the book when your experiences are relevant.

Since your story is about you, it can be one of the easiest ways to illustrate your message. Most readers are curious about the author’s experiences. Occasionally, authors get overly obsessed with themselves and turn off their readers. But one of the most effectively way to create a personal connection between yourself and your readers is to describe your own foibles and achievements, and poke a little fun at yourself.

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