When you post to Facebook you’re blasting a message because you’ve got something to share with the people who care enough to follow you, so don’t bore these good folks, amirite? Whether you post about your business’ new product line or just want to inspire your clients, you can create informative and attractive posts that will slow the scroll and add just a little more beauty to the world.
We’ve got some Facebook post ideas for all the various and sundry reasons that you might need to make a standout post—promoting sales, introducing new products, announcing events, sharing inspirational quotes, explaining how-tos.
- Photographically design with a film strip post
There’s more than one way to show off multiple photos at once. Try the film strip look by arranging a few photos or graphics that share a common aesthetic or theme. Think: an assortment of black and white pics to show off your recent photography, or a bunch of vegetable pics to promote your farmer’s market booth, or how about a bunch of your staff’s smiling faces to show what a friendly biz you have.
- Go for the IRL look with a mock up flat lay post
The flat lay + device mock up look provides an over-the-top POV that is quite pleasing to viewers because it’s easy to take in an assortment of objects quickly, while the negative space around the objects is easy on the eyes. Plus, can we just say it looks cool? You can find these types of pics in our stock photo library.
- Advertise your sales event
Are you noticing a theme among all these post ideas so far? They are all a) photo-based, and b) they use the slightest amount of text to convey a simple message. Because your viewers can click on your post to learn all the nitty-gritty deets, all you need to do is grab their attention with a nicely composed pic + a succinct message. There’s no mistaking what a “SALE” is all about!
- Show what’s new in store
If you have a retail shop, let your followers get a first glimpse of your new products when you show them off in a product photo post. Add in a header and footer with helpful information like your website URL or product names and you’ve just marketed in, like, minutes!
- Announce an upcoming event
Invite your followers to your next soiree with a standout text-over-image post like this one. The white blocky font is just bold enough so that there shouldn’t be any excuses of “I didn’t see your post!”
- Show off your work, get new clients
Maybe you make beautiful wedding dresses, operate a gorgeous event venue, or perhaps you are a talented photographer—in any of those cases, show off what you do with a photo post inviting potential clients to book, order, or reserve your services now. Even if there’s no hurry and your schedule is wide open, go ahead and make it seem like you’re filling up fast because you’re so in demand!
- Harness the trends and don’t be afraid to use them
Ask yourself (or your resident young person) what’s so hot right now and put whatever trend is poppin’ in a post. For awhile it was putting birds on everything, then it was avocados everywhere, and here we have both cold brew coffee and Mason jars, two fads that are enjoying some serious longevity. Whether you’re selling accounting services (“How much are you spending on coffee each year?”), or selling actual coffee, take advantage of what’s popular and use it to grab some attention on Facebook.
- Spread the knowledge with a how-to post
You’re full of good ideas, so share them with the world using a how-to post. You could advertise your upcoming class (a great way to get customers in the store, by the way!), or take advantage of Facebook’s ad carousel format by uploading a series of 2-10 pics to let your followers swipe through step-by-step instructions.
- Inspire with motivational quotes & pics
Why upload a regular old photo when you could frame out your pic in a beautiful halo of graphics? You consider that for a bit, but meanwhile we’re going for graphics.
- List what’s good with a top 10 post
Remember that one time when we talked about the Facebook Carousel Ad format a few paragraphs ago? When you can use 2-10 photos to make a multiple-image post in Facebook, why rely on just one pic when you have, like, eight new products to introduce? Carousel ad posts are perfect for presenting a number of goods, ideas, or for demonstrating multiple steps or product features.
- Make a mod nod to old times with a nostalgia post
You don’t have to wait for Throwback Thursday to remember the good old days. Harken back to history with a photo of when Grandma rode the streetcar in shorts, or share a pic of your sweet collection of mix tapes to evoke a sense of “aww” in followers of a certain age, thereby connecting with some latent sense of longing for whatever it is you’re promoting.
- Tout your brand with a simple logo post
You probably put a lot of thought and effort into your business’ logo, so go ahead and show it off once in awhile in a Facebook post. If it’s on brand, you could even swap out the background colors or the text color for an occasional change. Using your logo as a photo post is a great opportunity to add a few lines of text about your mission statement, or to ask a question to engage with your followers—something like “Did you know that sparrows are our favorite bird? What’s yours?”
- Create an eye-catching promotional post
Let the people know that you are having a sale or offering a special discount code with a promotional post. The blocking style of this post moves the eye around the image and makes it more interesting to read.